Services

Branding and Positioning

  • Audience identification

  • Competitive research and analysis

  • Internal and external stakeholder interviews

  • Market positioning reports

  • Stakeholder consensus-building

  • Value proposition statements and taglines

Content Toolkit

  • Attorney biographies

  • Client alerts

  • Editorial planning and management

  • Firm culture webpages

  • Pitch decks and brochures

  • Practice and service area descriptions

  • Style guides

  • Thought leadership

  • White papers

Ongoing Consulting

  • Act as a sounding board and resource regarding marketing, communications, recruiting, and outsourcing

  • Align firm content with market position (both current and aspirational)

  • Build versatile content toolkit, including pitch materials, attorney biographies, white papers, and reports

  • Create and oversee firmwide thought leadership program, from initial audit to editorial management and distribution

  • Develop comprehensive blueprint for firm communications, including policy and principles, templates and samples, and suggested media

  • Plan and execute yearly legal awards strategy tailored to firm-specific goals

  • Provide individualized guidance to lawyers on topics ranging from marketing investments to LinkedIn strategy to business development

  • Recommend opportunities and topics for professional association participation

  • Showcase firm expertise and capture attention through case studies and media outreach

  • Work with firm leadership to determine hiring goals, then advise on the design, structure, and materials for recruiting initiatives and programs