How I Work
I navigate the intricacies of markets and institutions.
I bring a fresh perspective that challenges assumptions, identifies new opportunities, and helps clients keep up with—and stay ahead of—market trends. Drawing on a decade of experience in the legal industry, I successfully mediate between competing needs of stakeholders, internal constituencies, and legal services buyers.
I provide value that’s transformational.
Many law firms struggle to identify the ROI of legal marketing initiatives. I help firm leadership understand where to invest and why. Rather than focusing on simple lead generation, I guide clients toward the efforts that provide the best value for money. I advise and deliver on initiatives that align with a firm’s strategic goals: enhancing market position, correcting misperceptions, communicating capabilities, and increasing credibility among peers.
I commit to excellence and efficiency.
I work collaboratively with firm leadership to build consensus on goals, priorities, and actions. Then, I implement with judicious attention to resources. Like the best lawyers, I anticipate needs and concerns before they arise. I plan judiciously in advance to sidestep any obstacles, and I can respond on a dime to shifting demands and opportunities.
I bring clarity and concision to complexity.
Clear, concise communications transform law firm brands. They build trust and confidence, boost engagement, and prompt action. When developing and executing marcom strategies, I turn complicated information into compelling messaging that hits the right target every time, whether prospective clients or potential recruits.
